Continental Tyres Appoints New Off-The-Road Sales Manager

Mike Leedham has been appointed as the new off-the-road (OTR) Sales Manager for Continental Tyre Group.

Mike will be responsible for developing Continental’s OTR business in the UK and Ireland, as the company continues the development of its earthmover tyres, launched to the market in 2016.

Joining Continental with over 35 years of experience in the construction and earthmover industry, Mike’s breadth of knowledge in the sector will allow him to shape new strategies for the development of these key Continental tyre lines.

Mike started his career working for two machine manufacturers, over 25 years, before joining the largest independent earthmover tyre service and supplier in the UK, T&C Site Services, as a Business Development Manager, becoming Commercial Director in 2013. T&C Site Services are a key customer to Continental for OTR earthmover and material handling tyres.

During his time at T&C Site Services Mike helped develop bespoke customer solutions, assisting with turning the T&C Site Services name into one of the UK’s top service providers.

In his new role with Continental, Mike’s focus will be to ensure our customers’ unique requirements are fully understood. He said: “These are complex sectors where we will be able to provide customised all-round solutions, combining high performing tyres alongside valuable digital solutions. I am keen to further Continental’s customer offering, reflecting our position as a tyre provider with a flexible and supportive partnership approach. I firmly believe that it shouldn’t just be about the product supplied but about the customers overall experience.”

Mike adds, “Continental has fantastic quality products and I look forward to working with their customers to provide the same quality support.”

Commenting on Mike’s appointment, Rebecca Shedden, General Sales Manager for Continental Specialty Tyres, said: “We are thrilled to have Mike on board.  His role will see him engage with all levels of the business – network partners, industry bodies and ultimately the end user. We know his experience and knowledge in this sector will support Continental’s market position in the material handling and earthmover sectors.”