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Continental Tyre Group Ltd today announces it has taken responsibility in-house for the management and running of the warehouse operation at its Regional Distribution Centre in Rugby, effective immediately.

As a premium tyre manufacturer, a key strategic target of Continental is to always be the most reliable business partner for its customers and all its efforts, activities and investments are based on this aim.

Following a review of the logistics strategy and corresponding service provision, Continental Tyre Group Ltd have made the decision to in-source its warehouse operations. Under the newly formed company Continental Group Logistics, the direct management of the warehouse operation will now be the sole responsibility of Continental, including the secure employment of the current warehouse operatives, reiterating Continental’s commitment to employment in the local community.

Stewart Jackson, Supply Chain Director for Continental Tyre Group Ltd said:“Continental believe that warehouse performance is the most important element in providing a premium level of service to our customers and handling the complexities demanded by the tyre market. The strategic move to manage this in-house puts Continental in the driving seat to provide a market-leading service provision moving forward.”

Transport operations will continue to be outsourced to CEVA Logistic, whilst an investment has been made in a fleet of Continental branded vans to cover small volume next day deliveries, further helping to develop the logistic infrastructure and commitment to a premium service offering.

This change constitutes a significant investment and change to Continental’s business model and will be implemented through 2019 with the aim and commitment to provide customers with leading levels of service.

Rugby Regional Distribution Centre holds stock for all UK and Ireland Replacement Business Units including passenger, truck and specialty tyres. The distribution centre consists of a 212,000 sq.ft warehouse operation space, holding up to 350,000 tyres, with additional offices and meeting facilities.