CM Shredders, a global leader in industrial shredding and tyre recycling systems, is pleased to announce the appointment of Michael Hillstrand as General Manager.
CM Shredders is a recognised leader in the tyre recycling industry. Headquartered in Sarasota, FL, USA, CM has a history of innovation and a strong market presence.
This appointment marks a decisive step in CM Shredders’ next phase of growth. As General Manager, Hillstrand will lead the company’s functional leadership teams across Finance, Engineering, Operations, and Sales, aligning the business around disciplined execution, stronger market penetration, operational excellence, and accelerated global growth. Hillstrand brings extensive experience in global business development, commercial strategy, P&L leadership, sales channel optimisation, product commercialisation, and SIOP-driven operational planning. His career has been defined by building growth roadmaps, expanding market reach, strengthening brands, and converting business strategy into measurable execution across North America, Asia-Pacific, Europe, and Latin America.
“Michael brings the leadership profile CM Shredders needs for this next chapter,” said Tom Macerollo, President of CM Shredders and Shred-Tech. “He understands the industry, the customer, the channel, and the operational discipline required to win in a competitive global market. His appointment sends a clear message: CM Shredders is moving forward with focus, speed, and the intent to lead.”
CM Shredders enters this new chapter with a powerful market position. The company has built a longstanding reputation for durable, technologically advanced shredding systems, proprietary knife technology, and complete turnkey solutions for tire recycling, material recovery, industrial size reduction, and waste-processing applications. With systems operating across global markets and the expanded strength of the Shred-Tech and Heico platform behind it, CM Shredders is positioned to compete with greater scale, broader capability, and sharper execution than ever before.
“CM Shredders is a respected brand, a proven equipment platform, and a customer base that reflects decades of performance in demanding applications,” said Michael Hillstrand. “My focus is straightforward: strengthen execution, align the organisation, support our customers, and drive disciplined growth. We have the engineering, the manufacturing foundation, the product portfolio, and the market opportunity. Now the priority is to move faster, operate smarter, and deliver at a higher level.”
Prior to joining CM Shredders, Hillstrand served as Director, IT Asset Disposition Solutions at DMD Systems Recovery. He previously held leadership roles with Kinetic Solutions and Shred-Tech, where he contributed to strategic growth, market expansion, sales development, and brand transformation initiatives.
Hillstrand holds a Bachelor of Science in Marketing and Business Logistics from the University of Missouri.With Hillstrand’s appointment, CM Shredders is reinforcing its commitment to customer-focused innovation, manufacturing excellence, and global market leadership.
The company’s message to customers is clear: CM is strengthening the connection between engineering, operations, sales, and support to deliver greater value across every stage of the equipment lifecycle.
