CAM Pledges to Keep the Tyre Industry Moving 40 Years On

CAM is celebrating its 40th anniversary this month, committing to continue £1.5 million of investment annually to secure software innovation, research and development to keep the tyre industry connected and helping it amplify its growth into the future.

Since its inception in 1981 by founders Trevor Allen and Len Miller, CAM has expanded to be the primary tyre solutions provider for 19 of the UK’s top 25 tyre wholesalers, and 16 of the UK’s top 25 tyre retailers have chosen CAM products to manage their tyre systems.

A total of £4.5 billion of tyre orders have been placed online via CAM’s MIDaS solution since it was introduced in 1995.  Currently, the MIDaS e-commerce platform will handle close to five million transactions this year.

Following its introduction in 2015, CAM’s easy-to-use e-jobsheet app for truck, bus, van, industrial and car tyre servicing is assisting 1,700 tyre fitters, working on 4,000 UK fleet vehicles every weekday, record and relay their jobs instantaneously to the fleet service provider.

In addition, over 50 commercial tyre service providers from the across the UK are connected to fleet contract holders via the TiDaeX™ platform and the e-jobsheet app.

CAM chairman Trevor Allen says, “We have seen so many changes and fantastic achievements and innovations over the past 40 years and the one thing that remains constant is that this industry is an incredibly dynamic and interesting sector to work in.”                           …/

CAM managing director Mike Allen comments, “We would like to express our gratitude to all our customers, partners, staff and suppliers for their support over the past 40 years.  We are totally committed to assisting this great industry in moving forward with its ambitions for many more years to come.  We will continue to support it in anticipating and addressing the ongoing challenges and maximising the opportunities the sector presents such as changing legislation, the connected car, EV/hybrid, TPMS, tyre tracking, the technical life cycle of tyres and much much more.”

Jörg Lüdemann, Bridgestone EMEA, comments, “Working with CAM has been a very good experience.  I am looking forward to continuing our collaboration in the future!”

Glenn Sherwood, director of, says, “CAM has been an integral partner in bringing together and linking the independent tyre dealer network.  Products like CAMEO and e-jobsheet and the connectivity that they bring, have been instrumental in the strength of the sector.”

Simon Hiorns, retail director of Micheldever Tyre Services, adds, “Our close partnership with CAM has enabled us to jointly develop the best ERP system in the tyre industry, enabling ProTyre to outperform everyone else in the sector!

Image From left to right: Trevor Allen, chairman ;Steve Daly, director ; Paul Crockett, technical director ;Mike Allen, managing director ;Ryan Naughton, director