To meet the demand for a more responsive mobile retail environment, the next generation MIDaS B2B e-commerce platform is being launched by CAM. It will enable retailers to interact with dealers more effectively online by delivering stock to all their digital devices including mobile, tablet and PC.

MIDaS3 introduces advanced security management allowing subscribers to authenticate their login by username and password through the system’s admin pages. In addition, publishers can impersonate and connect remotely as a subscriber allowing them to see what their subscribers see, providing improved support to identify price differentials, failed orders and page or product issues, saving down time and loss of business.

The new user interface ensures consistency across page layouts and content flow on different screens and the system is smoother, sleeker and faster when loading. Active caching also retains user searches for faster retrieval of their most popular products.

Improvements to the graphical layout, utilising more effective icons and positioning of the user content, also provide an overall enhanced user experience.

A strong brand image to personalise a business’ website is available through MIDaS3’s smart customisation tool, with a choice of themes, fonts, buttons, page customisation and delivery of content through news feeds and notice boards. In addition, with multi-depot configuration, each site can employ their own MIDaS3 with full customisation of pages and content provided by the publisher.

In addition, when subscribers login they are taken to a dedicated landing page showing the latest promotions, special offers and more, enhancing companies’ marketing and advertising campaigns. To maximise email marketing, businesses can send subscribers embedded MIDaS3 links directly to special product offers that open the requisite product page.

Searchable links, brand search and keyword searching/filter by season are all available within MIDaS3. Its dynamic searching function suggests brand and tyre characteristics as end users type, allowing them to search by any field to build a keyword query. CAM’s Online Tyre Catalogue (OTC) integration provides IPC and EAN codes, EU tyre labelling, tread images and other tyre parameters.

The interface of CAMBI (Business Intelligence) with CAMEO also presents an interactive data visualisation tool for enabling real-time data consumption and analysis.

Mike Allen, managing director of CAM, says, “The enhancements to MIDaS are all about creating an easier and more enjoyable user customer experience, while maximising business for dealers. Subscribers can now have multiple wish lists and can save their cart contents. In addition, with improved CMS order queue management, at check out, a prompt warns the customer of any stocked quantity and price changes so the subscriber can either accept the reprice or update their cart accordingly. As a result, dealers can expect a more effective e-commerce web presence increasing their business potential.”