British Touring Car Championship Series Organiser, TOCA, has today (15 April) confirmed a three-year extension to its media partnership with Autocar.
Having already enjoyed a hugely successful relationship since 2014, this latest extension takes the partnership into at least a ninth consecutive year.
The contract renewal guarantees extensive and in-depth media coverage of the BTCC in Autocar magazine – both in print and online – as well as regular features, news, competitions, videos and blogs.
Multi-platform advertising will also continue in Autocar and Autocar’s Haymarket Automotive sister brand, What Car?, via both print magazines and their associated websites.
The Autocar logo will feature on every BTCC car as well as the podium and interview backdrops across the 2020, 2021 and 2022 British Touring Car Championship seasons.
Alan Gow, BTCC Chief Executive, said: “The expanded coverage of the Championship in Autocar over recent years has proved to be hugely popular for both new and current fans and we’re delighted to continue this agreement for a further three years.
“The longevity of this successful partnership only goes to show the great appeal of the BTCC and ensures that, alongside our major television broadcasting and sponsorship agreements, we have great stability in place until at least 2022.”
Mark Tisshaw, Autocar Editor, said: “The BTCC has gone from strength-to-strength in recent years and we are delighted to be continuing our association with such a prominent and popular race series.
“Through our recently introduced dedicated motorsport section of Autocar, and expanded online coverage, we’re looking forward to producing more exciting BTCC features, news and videos for our audience of car enthusiasts and buyers alike to enjoy, as this partnership edges ever nearer a decade of success.”
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