Bridgestone’s huge investment in a number of best-in-class new products – and commitment to a sustainable future and staff training – has combined to secure two prestigious National Tyre Distributors Association (NTDA) awards.
At a packed International Convention Centre in Birmingham on October 7, Bridgestone was honoured with the NTDA’s Staff Training & Development accolade, along with the headline Tyre Manufacturer of the Year award – the fourth time they have triumphed in the category since 2015.
In winning the staff training award, recognition was given to Bridgestone’s ability to adapt to the challenges posed by the COVID-19 pandemic, and offering an even more comprehensive programme. It is the fifth time that Bridgestone has scooped this award.
In winning the Tyre Manufacturer of the Year accolade, Bridgestone brought to life a number of positive developments and achievements, including the ultra-performance Potenza Sport tyre (which has already won AutoBild sportscars’ 2021 sports tyre test) along with a number of sustainability and mobility solutions.
Bridgestone’s Managing Director Andrea Manenti said: “Winning these two NTDA awards means everything to us. It has been a challenging 12 months for everyone, but we were able to keep evolving as a business and it is a huge coup for our collective efforts to be recognised in this way.
Stefan Hay NTDA Chief Executive said: “The judges were, once again, impressed by Bridgestone’s work in the tyre industry and its investment in products, solutions and training provision which, in such challenging times, is certainly a significant achievement.
“These awards are further endorsement of the hard work the Bridgestone team is doing to lead by example in the UK tyre industry!”
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