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Bridgestone strengthens senior management team

Brett Emerson and Greg Ward appointed to senior director positions

Bridgestone has strengthened its senior management team with significant appointments to both its consumer and commercial sales sectors.

After 24 years with the world’s number one tyre and rubber company, John Folliss is retiring as North Region Commercial Business Unit Director to be replaced by Greg Ward, who has served as the company’s Commercial Sales Director,UK and Ireland, for the past 17 years.

Greg’s promotion represents part of Bridgestone’s succession planning after overseeing an unprecedented period of growth for the Commercial team, which is now a market leading player with a host of prestigious commercial fleet partnerships in place.

On the consumer side, Bridgestone will welcome back a familiar face in the shape of Brett Emerson, who will take on the role of Consumer Business Unit Director, North Region, after previously being a Sales Director at the Warwick-based business from 2002 to 2014.

Both Greg and Brett will also share responsibility for continuing to develop Bridgestone’s position in the UK and Ireland as a leader in mobility solutions, providing real solutions to the real problems that drivers face on the road every day.

Upon taking the role of North Region Commercial Business Unit Director, Greg said: “We’re constantly evolving at Bridgestone and are embracing a digital future, as seen with our recent acquisition of TomTom Telematics, the number one provider of digital fleet solutions in Europe. Webfleet Solutions, as the company will be known, will support businesses with real-time information on vehicle locations, insight into driver behaviour, data on fuel usage and the ability to communicate with their team in the field.

“Our customers are facing more challenges than ever before and our priority is to heavily investing to be the partner they need in this time of change, as we move to a market-leading mobility solutions provider.”

Brett Emerson, who began his position as Consumer Business Unit Director, said: “I’m thrilled to be back at Bridgestone, at such an exciting time for the business.

“Bridgestone’s premium product portfolio is amongst the very best in the industry and with its talented consumer team boasting so much knowledge and experience, there is a great deal to be optimistic and excited about in the future.

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