Bridgestone in partnership with Kwik Fit is gearing up for its biggest and most memorable presence of 2023 when it showcases its premium products to up to 70,000 onlookers at the British Motor Show.
For the second successive year, Bridgestone will be teaming up with retail partner Kwik Fit to make its mark at the famous event, which will take place between August 17 and 20 2023 at Farnborough International.
Bridgestone, partnering with Kwik Fit, will once again be exclusive partner sponsor of the Motorsport Arena and Hall Five at the British Motor Show. The hall will be known as the Bridgestone Motorsport Hall in partnership with Kwik Fit and alongside it will be The Bridgestone Arena in partnership with Kwik Fit, where all manner of British motorsport activities will be demonstrated over the four days, along with some memorable modified car content.
Bridgestone and Kwik Fit will once again have a stand in the Bridgestone Motorsport Hall in partnership with Kwik Fit which proved extremely popular at last year’s show.
The partnership arrives at the perfect time for Bridgestone, as it unveils its new Turanza 6 touring tyre. It offers best-in-class wet performance to help keep drivers safe on the road, while also providing enhanced sustainability through superior mileage and improved fuel/energy efficiency. The Turanza 6 gives drivers control and confidence in stressful and unforeseen conditions, even in the wettest weather.
Extensive consumer research performed by Bridgestone into the needs and expectations of drivers demonstrated that 86% of drivers listed ‘wet performance’ as one of the most important aspects when purchasing a tyre, and rain and wet conditions have been identified as a key challenge they encounter on the road. Thanks to proprietary and ground-breaking ENLITEN and TECHSYN technologies, which are both featured for the first time ever on a Bridgestone replacement tyre in the new Bridgestone Turanza 6, drivers get additional efficiency and sustainability benefits such as superior mileage and improved fuel/energy efficiency. This also makes the Bridgestone Turanza 6 tyre EV-ready, helping to optimise electric vehicles’ performance by saving battery life, while offering excellent control, higher wear tolerance and decreased tyre noise for driver comfort.
Bridgestone’s Consumer Business Unit Director, Brett Emerson said: “We couldn’t be more excited to return to the British Motor Show for a second year and be exclusive tyre partner of this great event. We enjoyed a phenomenal debut in 2022, with so many new customers gained and so much great feedback about our products and our brand as a whole.
“We are going to build on our initial success and return with an even more memorable presence, offering motorists the chance to learn more about both Bridgestone and Kwik Fit with more incentives and opportunities to win prizes with us.”
Haydn Dibble, Director at The British Motor Show, said: “We are delighted to welcome Bridgestone and Kwik Fit back to The British Motor Show again this year as sponsors of the Motorsport and Modified Hall and Arena. We already have some amazing content planned for an even bigger and better show, building on the huge success of the first 2 years. Bridgestone will also provide considerable expertise for the road safety and sustainability aspects of the show, their presence will be key in delivering another amazing event.”
Andy Lane, Marketing Director at Kwik Fit, said: “We’re delighted to be returning to Farnborough with Bridgestone after a fantastic experience last summer. The British Motor Show is an iconic event in the country’s motoring calendar and the motorsport hall and arena were two of the undoubted highlights last year. We can’t wait to continue our partnership with Bridgestone and welcome fans of motorsport from every generation back to the show.”
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