Avayler is a wholly-owned subsidiary of Halfords, launched in July 2021 providing automotive “software as a service” (SaaS) to the Group, as well as to other global mobility clients.
Avayler was developed in-house by Halfords to manage services across garages, mobile vans and retail stores. It is a “software as a service” provider for automotive companies that operate in multiple locations. Avayler helps automotive businesses digitalise their service, from online customer booking through to invoicing.
Avayler’s first customer was American Tire Distributors Inc., one of the largest independent distributors of tyres to the replacement tyre market in North America. Since then, Avayler has won several significant contracts with operators around the globe, including Tirebuyer in the USA and Mobivia in Central Europe.
Graham Stapleton, Chief Executive Officer of Halfords, commented:
“Since its launch a little over two years ago, Avayler has been chosen by some of the largest automotive businesses in the world who have immediately realised the compelling value that it can add to their operations. Today’s investment from Bridgestone, one of the world’s largest mobility companies with over 3,000 garages and vans under its world-wide operation, is another fantastic endorsement for the platform, and the length and scope of the agreement fuels our confidence in Avayler’s long-term potential as we continue to roll it out to more clients around the world.”
Bridgestone will acquire the 5% stake in Avayler for USD 3m, and will be satisfied in cash. The proceeds of the transaction will be used for general corporate purposes, including to support the continued growth of Avayler.
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