In top-tier racing, Bridgestone supplies tyres under both the “Bridgestone” and “Firestone” brands. The company’s “Bridgestone” tyres power Japan’s premier four-wheel racing series, SUPER GT, where teams equipped with Bridgestone Potenza tyres have achieved an unprecedented fifth overall series championship in both the GT500 and GT300 classes. On two wheels, Bridgestone BATTLAX-equipped teams have captured the series championship for the fifth consecutive year and sixth time overall in the world’s most prestigious endurance motorcycle race, the FIM Endurance World Championship (EWC). Meanwhile, the “Firestone” brand, with its 125-year legacy, remains the exclusive tyre supplier for the iconic NTT INDYCAR® SERIES, including the legendary INDY500, supporting the heritage of another exciting motorsports.
Comment from Hiroshi Imai, Vice President and Senior Officer, Global Motorsports Bridgestone Corporation
Motorsports is the ultimate team sport. Everyone involved will come together as ‘One Team,’ embracing the challenge of motorsports with passion and supplying tires we have poured our hearts and souls into. We hope to bring joy to drivers, riders, teams, and all the fans who come to witness the thrill of racing. I feel as if I’m rolling along with our tyres on the track! This year, we are also sharing the voices of 10 of our teammates who work in motorsports tyre structural design, material development, production, and motorsports operations. Please look forward to the efforts of our dedicated teammates who face tyres every day, and their passion through “Genbutsu-Genba” to pursue the ultimate in tire performance.
Motorsports is the “origin” of Bridgestone as a tyre manufacturer, and the “Challenge to the Extreme.” We are driven by our “Passion to Turn the World®”, a message that expresses the commitment to enjoying racing, striving for victory, pushing the limits, and supporting a sustainable mobility society together with the company’s teammates and partners. Under this message, Bridgestone will continue to demonstrate the spirit of challenging itself to new extremes through sustainable global motorsports activities, building trust and empathy with all those who share that passion.
Through our sustainable global motorsports activities, Bridgestone remains committed to its “Bridgestone E8 Commitment”, specifically to “Emotion: Supporting exciting and moving mobility experiences.” Now and always, the company will continue to pour boundless passion into motorsports.
