Bridgestone, in partnership with Kwik Fit, put tyre safety firmly in the spotlight at the British Motor Show, after checking nearly 250 vehicles at the action-packed event in Farnborough.
Bridgestone’s team of volunteers, alongside KwikFit tyre technicians, checked the condition of 248 cars, with 22.6% identified as requiring attention and a worrying 3.6% needing urgent attention, tying into figures reported by TyreSafe that there are an estimated 6.1 million illegal tyres on the UK roads. The activity formed part of the company’s ‘Be a Bridgestone Road Safety Hero’ campaign, a nationwide initiative that reminds drivers of the importance of their tyres to their safety and passes on simple tips in checking their tyres to stay safe on the road.
The initiative resonated strongly with many of the estimated 60,000 attendees to this years British Motor Show that took place between August 15 and 17, with Bridgestone and Kwik Fit also engaging in hundreds of conversations about tyre maintenance on their show-stopping stand, while distributing hundreds of the Bridgestone Be a Road Safety Hero bags containing key tyre safety tips.
Beyond the safety checks, Bridgestone and Kwik Fit once again proved a highlight of the show for a fourth successive year, with a broad range of other activities to keep onlookers entertained.
Drew Chapman, Consumer Sales Director, Bridgestone North, said: “The British Motor Show continues to provide a unique platform to connect with tens of thousands of people, but most importantly it allows us to make a tangible impact on road safety.”
“Checking 248 sets of tyres and sharing maintenance advice will have made a real difference to drivers as they left the show. Alongside our partners at Kwik Fit, we’re proud to engage, educate, and inspire visitors while showcasing the performance and safety benefits of our premium products.”
