Bridgestone is getting into the festival spirit early after teaming up with Kwik Fit to announce a major new partnership with Camper Calling Festival, as the brands look to connect with festivalgoers and families over the August Bank Holiday weekend.
As part of a new two-year agreement covering 2026 and 2027, Bridgestone, in partnership with Kwik Fit, will become the Official Tyre Partner and Lakeside Stage sponsor of one of the UK’s most popular camping and family festivals.
Held at Ragley Hall, Warwickshire, over the August Bank Holiday weekend from August 28 to 30, Camper Calling attracts around 25,000 festivalgoers each year, offering a unique opportunity for Bridgestone and Kwik Fit to engage directly with campers, music fans and adventure-seeking families.
The sponsorship also arrives at the perfect time for Bridgestone, coinciding with the UK launch of the new Bridgestone Duravis Camper Van tyre this summer. Designed specifically for the growing campervan segment, the premium tyre has been engineered to deliver enhanced durability, safety and performance for drivers seeking confidence on every journey.
The partnership will provide a high-profile platform to showcase the new tyre range in an authentic lifestyle environment, positioning Bridgestone as the tyre of choice for campervan users across the UK.
Drew Chapman, Consumer Sales Director, Bridgestone UK, said: “We’re delighted to announce that Bridgestone, in partnership with Kwik Fit, is joining the Camper Calling family as sponsor of the festival and the Lakeside Stage. The Lakeside Stage is one of the standout parts of Camper Calling, giving festival goers the chance to enjoy great live music in a brilliant setting. With our support, it’s set to be a real highlight of the weekend. This partnership reflects our shared ambition to help people enjoy every journey with confidence, focusing on what really matters to drivers – safety, reliability and peace of mind. It also gives us a strong platform to support the launch of the first ever Bridgestone Duravis Camper Van tyre.”
Andy Lane, Director of Marketing, Kwik Fit, commented: “Camper Calling is a strong fit for Kwik Fit, giving us the chance to connect with campers, families and festival goers during one of the busiest travel weekends of the summer. Our partnership with Bridgestone brings together two trusted brands with a shared focus on helping drivers stay safe, prepared and ready for every journey. It also gives us a strong opportunity to show how Kwik Fit supports customers with practical, dependable service when it matters most. We’re looking forward to bringing the partnership to life at Ragley Hall and showing how Kwik Fit can help keep people moving with confidence, whether they’re setting off for the festival or heading home again afterwards.”
David Arthur, Managing Director of Camper Calling, said: “We’re delighted to welcome Bridgestone and Kwik Fit as official partners of Camper Calling. Both brands are synonymous with quality, reliability and helping people enjoy the journey, which makes them a natural fit for our festival campers.”
