BMTR Birmingham Crowned Pirelli Performance Centre of the Year for 2021/2022

Pirelli is delighted to name Birmingham Motor Tyres Ltd (BMTR) as its Performance Centre of the Year for the third time.

Pirelli Performance Centres (PPCs) are a network of carefully selected audited tyre dealers, all focused on delivering the highest levels of technical proficiency and service. The network prides itself on offering the latest cutting-edge technology and expertise in recommending, fitting and balancing high-performance tyres, all under one roof.

A 130-point technical audit, for depots to complete twice a year, ensures Pirelli are constantly maintaining the highest of standards so that customers can be assured they are receiving first-class care and attention.

From the 138 depots currently in the Pirelli Performance Centre network, only one can be named PPC of the Year. To determine the winners, the top performing centres in the technical audit are subjected to a video mystery shop exercise, scored by an independent assessor.

This year there were 15 PPCs who all achieved Platinum status during the audit and were therefore competing to be crowned PPC of the Year for 2021/2022. This marks a remarkable third win for BMTR Birmingham, having previously taken the title for two years running back in 2012/2013 and 2013/2014, before securing their most recent win for 2021/2022.

The centre has proven its ability to maintain a focus on providing great customer service and as such, the entire team should be extremely proud of their hard work and dedication to delivering the best service to its customers. It is a huge achievement for BMTR Birmingham to win PPC of the Year once again.

Chris Woodhall, Sales Director BMTR Birmingham, said: “To win this award for a third time is a huge achievement for everybody in the team and something that we are all immensely proud of at BMTR. As a business more than 100 years old and having been a part of the Pirelli Performance Centre network since its inception, and a platinum member for more than 10 years, we really understand the value and the standards that membership brings to the business and the level of service it allows us to deliver to our customers. Furthermore, to be recognised by Pirelli UK as the ‘best at what we do’, serves as a testament to the commitment and integrity that our dedicated team of staff display daily, in order to provide what we believe to be an industry leading customer experience.”

Pirelli UK Chairman and CEO Dominic Sandivasci, said: “Congratulations to everyone at BMTR Birmingham. To have successfully won the Pirelli Performance Centre of the Year accolade once is a fantastic achievement, but to have now received the award three times is incredible. It’s a real testament to the entire team and all of the brilliant work being carried out at the centre.”

BMTR Birmingham can be found at Walsall Road, Perry Barr, Birmingham B42 1TU, online at or by telephone on 0121 331 1122. For further details on the Pirelli Performance Centre network, head to

Image from left, BMTR Sales Director, Chris Woodhall with Pirelli UK Commercial Director, Jason Sugden.