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BKT Gets in the Game with Farming Simulator

The debut of Farming Simulator 22, the new edition of the famous agricultural simulation game from publisher and developer GIANTS Software, available as from November 22 with new features and functions, is just around the corner.

A highlight of this new edition will be BKT. Its most famous tyres will be available to gamers to equip the virtual tractors and agricultural machinery of the biggest manufacturers in the world used in the game.

In particular, the products that will be included in the simulation will be: AGRIMAX V-FLECTO, AGRIMAX FORCE, AGRIMAX TERIS, MULTIMAX MP 522 and finally RIDEMAX FL 693 M.

The debut on Farming Simulator confirms the brand’s willingness to explore the digital world further. This follows the launch at EIMA 2021 of the BKT Virtual Experience, BKT’s new virtual space with a gaming interface, where users can interact and discover the latest news from the company in 3D.

And that’s not all. The BKT Farming Simulator Challenge will also start on November 29, involving seven Farming Simulator talents. In a series of skills tests, participants will have to prepare a field, sow it, harvest it and sell all in the shortest possible time and thus earn the title of best virtual farmer. The goal of the initiative is to strengthen the BKT brand and its awareness also among the new generations.

To do so the company will collaborate with some of the best Farming Simulator players. These are Killercroc88 from Italy, Arikson and MrAdamo from Poland, StarkPanzer and Makam from Hungary, En3rgie5 from France and Cornhub who will represent the German-speaking area. It will be possible to follow the exciting challenge on both Youtube and Twitch.

“We are a brand that takes risks – commented Lucia Salmaso, CEO of BKT Europe – And what better platform than Farming Simulator to do it? For BKT it is important to explore every area related to the industries in which we are present (agriculture, OTR, industrial), including gaming. Farming Simulator is a great opportunity to bring the general public closer to the agricultural world, a sector to be discovered. That’s why we’re big fans of the game and happy that gamers now have the opportunity to choose us also virtually.”

“We are pleased to have gained another well-known international partner in BKT for our Farming Simulator brand” comments Martin Seidel, Account Manager at GIANTS Software. “This new partnership once again underlines the importance of our product within the agricultural industry. With tyres from BKT, our players now have the opportunity to configure their machines even more individually.”

After the numerous partnerships stipulated by the brand in the sports field, Farming Simulator represents a new channel of visibility and communication for BKT. The company is constantly seeking to raise its brand awareness and to connect with its users and end customers not only at work, but also during their leisure and free time.