BKT, a leading global manufacturer in the Off-Highway tyre industry, takes a further step towards its 2030 growth strategy by appointing Henrik de Koning as Head OEM Europe & Key Account at BKT Europe. In this role, he will strengthen BKT’s strategic presence in the OE market and he will play a key role in taking customer relationships to the next level.
With over 25 years of experience in the Off-Highway tyre industry at major companies in the sector and a deep knowledge of the agricultural segment, Henrik de Koning is now joining BKT to drive Group’s expansion in the European Original Equipment channel. Moreover, his extensive knowledge of agricultural and OTR tyres will be pivotal in supporting continuous market evolution and in providing a tailored approach to customer requests.
“I am delighted to be joining BKT at this exciting stage of its journey. I am truly impressed by the path BKT has taken so far and honoured by the opportunity to contribute to its Growth Vision 2030” – states Henrik de Koning, Head OEM Europe & Key Account, BKT Europe. “Together with the experienced BKT team and our trusted partners, I look forward to further strengthening, consolidating and expanding our presence in key European markets, as well as paving the way for new business opportunities.”
In this process, de Koning will leverage BKT’s extensive product portfolio across agricultural and OTR tyres, raising awareness about the state-of-the-art manufacturing facilities, supported by a global network of dedicated dealers and long-standing distribution partners. Along with all in-house capabilities, these strengths put BKT in a strong position among the most relevant tyre industry players as the preferred tyre partner for OEMs.
This appointment marks another step forward in BKT’s long-term strategy to expand its OEM footprint and reinforce its commitment to innovation, quality, and customer-centricity across global markets.
Henrik de Koning will report to Lucia Salmaso, Managing Director of BKT Europe.
