BFGoodrich® Renews Its Summer Tyre Ranges In Europe

The launch of the BFGoodrich Advantage and BFGoodrich Advantage SUV ranges in 2020 sees the American brand – which is celebrating its 150th anniversary this year – renew its entire summer tyre line-up. Aimed at saloons, hatchbacks and SUVs (the market for which has doubled over the last 10 years), these two ranges cover the full spectrum of these motorists’ needs.

The tyres that feature in these two new ranges combine high grip on dry and wet roads with outstanding road holding, low rolling resistance, genuine travelling comfort and agile handling.

Their significantly superior performance in comparison with their previous-generation equivalents is the fruit of extensive work on both their tread band and the design of their self-locking sipes which minimise tread-block movement. These innovations combine to shorten braking distances for enhanced safety, especially on wet roads:

  • BFGoodrich Advantage range – braking distances shortened by 2.4 and 1.5 meters respectively(1)on wet roads and dry roads,
  • BFGoodrich Advantage SUV range – braking distances shortened by 2.9 and 1.1 meters respectively(2)on wet roads and dry roads.

These results have earned the two new ranges Europe’s highest-available ‘A’ label-rating for wet grip.

Meanwhile, the improved rigidity provided by the self-locking sipes has led to lower rolling resistance and therefore fuel consumption savings.

The new ranges are customizable, too, since customers can request BFGoodrich stickers for their tyres’ sidewalls.

The BFGoodrich Advantage and BFGoodrich Advantage SUV ranges are intended exclusively for the replacement market. The former comes in a choice of 99 sizes, while 23 different sizes are available for the latter, with a further 20 sizes due to be introduced in 2021.

The two new BFGoodrich Advantage ranges are positioned in the market’s intermediate segment and conceived to combine performance with an affordable price tag.

(1) Internal studies conducted by the Michelin Group in July 2019 on the Ladoux test track. Size 205 / 55R16 91V, VW golf 7 vehicle, compared with the previous generation (BFG G-Grip). Average results. Braking from 80 km / h to 20 km / h on wet roads with ABS. Braking from 100 km / h to 0 km / h on dry roads with ABS.

 (2) Internal studies carried out by the Michelin Group in July 2019 on the Ladoux test track. Size 215 / 65R16 98H, Nissan Qashqai vehicle, compared with the previous generation (BFG G-grip SUV). Average results. Braking from 80 km / h to 20 km / h on wet roads with ABS. Braking from 100 km/h to 0 km/h on dry roads with ABS.

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