Ben Launches Christmas Appeal as Demand for Support Soars

Ben, the automotive industry charity, has launched a new Christmas Appeal which aims to raise at least £500,000 to ensure it can support the record numbers of people calling on its services this year.

Ben has seen a 147% increase in demand for support during 2021 as more people than ever before turn to the charity with issues ranging from mental and physical health to poverty, domestic abuse, homelessness and more. These issues are more urgent and more complex than ever before but with fundraising income still impacted by Covid-19, Ben fears it will face the prospect of not being able to help everyone in need.

With many of this year’s fundraising events having fallen victim to cancellation, the charity is asking businesses to pledge support for those industry colleagues and their families who may be struggling.

Ben Chief Executive Zara Ross said: “While everyone continues to deal with the aftermath of Covid-19, it has been encouraging to see the positive bounce-back enjoyed by much of our industry this year. However, we know that many of our automotive family – the people our industry relies on – are struggling or in crisis as they continue to face life’s toughest challenges.

“I am proud that together, through the pandemic, we have shown that whenever any member of our automotive family is struggling, we all rally to support them. The Christmas Appeal provides a tangible way that organisations can pledge their support and make a tangible difference.”

Ben’s Director of Partnerships, Engagement & Income, Matt Wigginton added: “Twelve months ago, things were looking desperate. More people than ever contacted Ben for support, and we faced the terrible prospect of turning individuals away if we were unable to raise more money. We were so humbled and overwhelmed by the generosity of our industry, with businesses of all sizes pledging donations totalling £600,000 in just a few short weeks.

“Without that support we would not have been able to support people when Ben was their last or only hope. However, the past few months have seen a significant increase in the number of calls for support once again. Despite strong business performance being reported, things are not getting better for many in our automotive family. Already this year we have helped 147% more people than last year, and 78% more than our previous record levels in 2019.

Email now to show your support for the Christmas Appeal.