JD Cymru Premier side Bala Town have announced a new shirt partnership with global tyre brand Davanti. The British brand have become the Lakesiders’ back-of-shirt sponsor as they set their sights on the Cymru Premier title. Bala have enjoyed two decades of success to reach the pinnacle of Welsh football and hopes are high that this new partnership can help the club build on this summer’s foray into the UEFA European Conference League.
Since Davanti Tyres launched in 2015, independent tyre retailers across North Wales have strongly supported the brand for its value and quality. The region has been a cornerstone for Davanti as it expanded its network across the UK and into more than 70 countries.
Now Davanti is investing in raising its brand profile with Bala Town to actively support local retailers through its Make It Happen partnership programme. Globally, Davanti has seen huge growth over the past year, despite the issues caused by COVID-19. The brand has launched a new Ultra High Performance tyre, Protoura Sport and expanded its highly-acclaimed Terratoura A/T all-terrain range.
Sean Maddocks, Davanti Sales Director for the UK and Ireland, said: “Bala Town is a respected name in Welsh football. They’ve spent more than a decade in the top flight and since winning the Welsh Cup have consistently qualified for European football.
“Davanti Tyres is proud to partner with the Lakesiders as they continue to build their legacy.” Bala Town Chief Executive Nigel Aykroyd said: “Bala are very proud to welcome Davanti tyres as one of our main club sponsors. “This is a significant sponsorship for us and we are delighted that an international company with such a huge reputation in the automotive marketplace has been attracted to our club.
“We welcome the opportunity to promote the Davanti Tyres brand through a successful partnership both on and off the pitch and hope that the sponsorship will further enable the Lakesiders to continue our growth and development across the whole spectrum of football related activities at Maes Tegid Stadium.
“Croeso I’r Bala, Davanti Tyres!”
Stay up to date with all the latest Davanti partnership news and product information at www.davanti-tyres.com or via social – search for Davanti Tyres on facebook or visit @davanti_tyres on instagram and twitter.
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