Automechanika Birmingham Appoints New Sales Director

To continue delivering successful events in the automotive aftermarket, Messe Frankfurt, organisers of Automechanika Birmingham, has appointed Grant Elrick as the company’s new Sales Director.

Elrick is responsible for all sales and commercial activity around the Automechanika Birmingham show and working with its customers and partners to roll out events that exceed expectations.

He brings with him over 20 years of experience in sales leadership within media and exhibitions across a number of sectors. These include construction, maritime shipping, optometry and real estate. During his career, Elrick has been responsible for launching and reinventing events using a customer-centric approach.

“The pandemic brought with it many challenges for the events industry, so I’m looking forward to working with Automechanika Birmingham to safely bring our customers back together through face-to-face exhibitions,” explains Elrick.

He continues: “Automechanika Birmingham provides a unique platform for our customers to engage the automotive aftermarket and will play a crucial role for the industry as it moves forward. I’m excited to meet and work with all our customers as we deliver a successful Automechanika Birmingham.”

Simon Albert, Managing Director at Messe Frankfurt said: “Grant is an experienced professional with a strong network and excellent leadership skills. We are delighted to have him join the team for this role. His wealth of experience, knowledge and fresh ideas will help us to reach our full potential and continued future success of Automechanika Birmingham events.”