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Ascenso Builds Global Team to Increase Their OEM Focus

Ascenso Tyres has appointed Olivier Hubrecht as President Global OEM. Ascenso Tyres started its operations in February 2020, and within 3 years of its inception, has made it’s mark in the global market by becoming the fastest growing off-highway tyre brand. It is a tyre brand owned and promoted by Mahansaria Tyres Private Limited (MTPL). Ascenso caters to the needs of the following key global segments: Agriculture, Industrial & Construction, Earthmover, Material Handling, and Agro-Forestry in over 90 countries across the globe. The company plans to further extend its OEM business and thus focus on the OEM customers by leveraging the expertise of Olivier Hubrecht. An entire global team has been established under Olivier’s leadership to ensure seamless  sales services to the OEMs and enhance their overall experience with Ascenso Tyres.

“I have been impressed with the strong growth of Ascenso in a period of only 3 years and I am happy to join the company to strengthen their efforts towards the OEMs. Ascenso Tyres is able to supply the OEMs in North America and Europe Just-in-Time (JIT) through their own distribution companies and with the possibility of full assembly service”, says Olivier Hubrecht.  

Olivier’s experience includes executive positions across the globe after having spent the last 5 years with Yokohama OHT and prior to that almost 17 years with Camso.