Apollo Vredestein Appoints New Head of South West Europe Region and Creates New Customer Care Unit

ApolloVredestein, a leading European manufacturer of premium-quality tyres, has appointed Domenico Gatti as its new Cluster Director for South West Europe, and consolidated its customer care operations across the region.

Gatti brings a wealth of experience in managing commercial operations in the tyre sector. He joins from FinTyre Group, where he has held several senior management positions, latterly as Chief Operations Officer for the Group’s Tyre Retail division. Prior to FinTyre he worked at Prometeon in Brazil as Chief Commercial Officer, and before that he spent 18 years with Pirelli, leading commercial operations in a number of key growth markets across South America and Europe.

Apollo Vredestein’s new Customer Care Unit will operate from the company’s offices in Barcelona, Spain, and will take on customer care responsibilities from existing facilities in France and Italy. This restructure will take affect from 1 May 2021 and will maximise the quality, consistency and speed of response for Apollo Vredestein customers across the company’s South West European Cluster, which includes Spain, Portugal, Italy and France.

As part of the changes in the region, Apollo Vredestein is also creating a new role: Cluster Customer Care Manager South West Europe. From 1 April, Ludovic Billot, previously Country Manager for Spain and Portugal, will take on this new post, bringing with him a wealth of experience in managing teams and delivering an excellent customer experience across all product segments.

Apollo Vredestein also welcomes Simone Casetta to the new team as Sales Manager for Spain and Portugal. Casetta will coordinate the sales activities for Spain and Portugal and work in collaboration with other local sales teams to develop and fulfil long-term sales objectives.

Gatti said: I’m excited to take on this new challenge and to implementsome key structural changes that will enhance our efficiency and effectiveness in this important region, strengthening our strategic growth opportunities. In particular, the creation of a central Customer Care team and aligning the sales and customer care departments ensures that we continue to provide the highest levels of service to our valued customers.”

Apollo Vredestein is one of the world’s leading tyre innovators, drawing on more than a century of technical leadership to optimise safety and performance and enhance the driving experience. The company is Netherlands-based, with a proud history of product design, test and development within Europe. Headquartered in Amsterdam, Apollo Vredestein carries out all R&D in Europe and produces all its tyres at cutting-edge production facilities in the Netherlands and Hungary.