Banner Ad

All-New Tyre Brand, Envoy Tyres, Launches at The Tire Cologne

Envoy Tyres – a brand-new, value tyre brand – is launching to the market at The Tire Cologne this June.

Envoy is part of the Oak Group Holdings business and is the newest brand developed by the UK-based company. For Envoy Tyres, the mission is simple – deliver exceptional value and quality.

As one of the world’s leading tyre trade fairs, the event is a great opportunity to introduce the value tyre brand to key industry figures with exclusive global distribution opportunities available.

In the last quarter of 2024, Envoy Tyres will be hitting the road with four new tyre products, all of which will be displayed for the first time at The Tire Cologne:

–        Aterna – a reliable and versatile passenger car tyre with enhanced fuel efficiency and reduced road noise, ideal for everyday driving needs.

–        Motiva UHP – an ultra-high-performance tyre that delivers maximum grip, precise control and responsiveness for sports driving.

–        Tordera H/T – a SUV tyre offering superior handling and stability for a smooth, quiet and comfortable highway driving experience.

–        Vertra – a dependable summer van tyre offering longevity and durability, even under heavy loads and demanding delivery schedules.

After Oak launched its sister brand, Davanti Tyres in 2015, it has seen the leading mid-range tyre brand go from strength to strength. Envoy will offer the value tyre sector an innovative product with modern tread patterns and high levels of quality, whilst driving better value for motorists.

Peter Cross, general manager of Envoy Tyres, said: “The Tire Cologne is an exciting moment for Oak Group Holdings and Envoy Tyres as we reveal the brand and its current range for the first time. Having worked tirelessly for the last 18 months on Envoy, we’re really thrilled to have a new brand which offers drivers great confidence on the road, within the value tyre category.

“This is a first step for Envoy, but we’ve already got plans for the future including expansion of the range with new all-season products in 2025.”

Envoy will be exhibiting at Stand E-038 in hall 6.1 in the Koelnmesse Exhibition Centre from 4th – 6th June.

To find out more about the brand-new tyre brand, visit: www.envoy-tyres.com

keyboard_arrow_up