Alliance Automotive Group (AAG), alongside NAPA Auto Parts UK & Ireland, will continue its longstanding support of the Independent Automotive Aftermarket Federation (IAAF) as headline sponsor of the IAAF Annual Conference and Awards Dinner 2026, taking place on Thursday 3 December at The Vox, Resorts World Birmingham.
AAG’s continued backing of the event reinforces the group’s commitment to the wider automotive aftermarket and its support for the IAAF’s work in representing, connecting and championing businesses across the sector.
For 2026, the IAAF Annual Conference and Awards Dinner moves to The Vox at Resorts World Birmingham, providing increased capacity and a new setting as the federation continues to develop one of the aftermarket’s key annual networking events.
The day will feature a half-day conference programme, bringing together leading voices from across the automotive aftermarket to discuss the issues, opportunities and developments shaping the sector. The popular IAAF Garage Den will also return, alongside the presentation of selected awards during the daytime programme.
In the evening, guests will come together for the IAAF Annual Awards Dinner, celebrating the achievements of businesses and individuals from across the aftermarket.
Comedian and television presenter Rob Beckett will provide headline comedy entertainment, while Martin Kemp, best known as a member of iconic 1980s band Spandau Ballet, will take to the decks for an after-dinner DJ set.
Steve Richardson, Managing Director of Alliance Automotive Group, said: “The IAAF Annual Conference and Awards Dinner remains an important fixture in the automotive aftermarket calendar, providing an excellent opportunity for businesses from across the sector to come together.
“We are pleased to continue our support as headline sponsor for 2026 and look forward to joining IAAF members and the wider industry at the event’s new home at The Vox.”
Mark Field, chief executive of IAAF, said: “Alliance Automotive Group has been a fantastic supporter of the IAAF and our events over a number of years, and we’re delighted to have AAG and NAPA Auto Parts continuing as headline sponsor of our Annual Conference and Awards Dinner.”
A range of sponsorship opportunities is also available for businesses looking to increase their presence at the event, including individual award sponsorship and opportunities across the conference and evening programme.
To book conference and dinner tickets, find out more about hotel information or discuss available sponsorship packages for the IAAF Annual Conference and Awards Dinner 2026, please email Angela Neale at angela@iaaf.co.uk.
