For the third year in a row, premium tyre manufacturer Hankook is the official sponsor of the Ballon d’Or™. This award recognises the best individual performance from the past professional football season and has established itself as the world’s highest honour for individual excellence in football. This year’s award ceremony will take place in London for the first time on 26 October 2026. The event also marks the 70th anniversary of the prestigious award.
As a special experience for football fans, Hankook is hosting a competition to win a ticket to attend the award ceremony. Information on participation and the competition conditions are available at Ballon d’Or 2026 – Hankook Tire.
International Sports Platforms Strengthen the Hankook Brand Presence
With its sponsoring activities, Hankook has adopted an internationally oriented strategy of selected partnerships at global, European and national level. This approach focuses on platforms in motorsport and football that enjoy a wide reach and guarantee a high level of visibility in key markets. With its renewed commitment to the Ballon d’Or™, the company is underlining its intention to further expand its brand presence through prestigious sporting events with a global audience. At the same time, this involvement provides valuable touchpoints with fans, customers and business partners around the world.
