DriverReviews, Europe’s largest verified tyre review platform, has announced the winners of its Winter Customer Choice Awards 2026/27. Bridgestone Blizzak 6 takes the award for Best Winter Tyres, while Michelin Alpin 7 wins Best Winter SUV Tyres.
The awards are based on verified driver ratings collected during the last 12 months across passenger car and SUV winter tyre categories. Michelin Alpin 7 also receives Highly Recommended in the passenger car category, alongside recognition for Goodyear UltraGrip Performance 3. Continental WinterContact TS 870 P and Hankook i*cept evo3 X are recognised in the SUV category.
The awards put the voice of the customer at the heart of winter tyre choice, recognising products through everyday driving experience and helping motorists make an informed decision ahead of the colder months.
DriverReviews is certified to ISO 20488 and AFNOR NF522, providing independent assurance around its review collection, moderation and publication processes.
Winter Customer Choice Awards 2026/27 results
Best Winter Tyres
Winner: Bridgestone Blizzak 6
Highly Recommended: Michelin Alpin 7
Commended: Goodyear UltraGrip Performance 3
Best Winter SUV Tyres
Winner: Michelin Alpin 7
Highly Recommended: Continental WinterContact TS 870 P
Commended: Hankook i*cept evo3 X
Adam Butcher, Director of Growth at DriverReviews, commented: “The voice of the customer carries real weight when choosing tyres. At DriverReviews, we turn verified feedback into relevant insight, helping motorists make an informed choice with greater confidence. Our Winter Customer Choice Awards 2026/27 showcase the tyre brands and products that have earned strong ratings from verified drivers over the last 12 months, across both passenger car and SUV categories. For the recognised brands, these awards represent an endorsement from their customers.”
