At IAA Transportation in Hanover, PRINX focused on its current truck tyre portfolio and its latest long haul tyre, XELERA EcoLine. It combines data analysis while driving through X-Chip technology with TÜV SÜD certification. PRINX develops its tyres with the idea of “Future Ready Tyres” in mind. At every trade fair, the team invites open conversations to understand the real needs and expectations of the European transport industry.
“IAA was a valuable opportunity to connect with our partners and show where we are heading,” said Thomas Wohlgemuth, Managing Director of PRINX Europe. Ari Salah, Marketing Manager Europe at PRINX, added: “We had very good conversations and received a lot of positive feedback from visitors about our stand. Garrett Trucksport rounded off our presence with their display in the outdoor area.” The British racing team competes in the European championship with PRINX as a sponsor.
