Giti Tire will place its focus on new products, European OEM and fleet partnerships, all underpinned by sustainability results, as it debuts at IAA Transportation 2026.
Located in Hall 24, stand C34, the manufacturer will exhibit the new Ecoroad range, with the full fitment of drive, steer and trailer truck tyres all delivering ‘A’ rated Rolling Resistance Coefficient (RRC).
The Giti GDL272 Ecoroad long-haul drive tyre is available to order now in size 315/70R22.5, making it the very first to be available in Europe with the highest grade RRC.
The tyre sits alongside the Giti GSL271 Ecoroad steer in size 315/70R22.5 and the Giti GTL273 Ecoroad trailer pattern in 385/55R22.5, both of which will be available from quarter four.
Also on display will be the Giti GAM838 next generation steer mixed service tyre for milder operations, which has recently added sizes 385/65R22.5 and 13R22.5 alongside 315/80R22.5.
Environmentally the GAM838 has improved Rolling Resistance by one level to Grade C, meaning lower fuel consumption. In addition the new tread compound has reduced high abrasion particle emissions by 20%.
The recently launched Giti GDM687 and GSR237EVO complete the line-up.
Giti Tire will also use IAA Transportation 2026 to promote its environmental credentials, centred around its second successive Ecovadis Platinum accreditation which places the company among the top 1% of businesses assessed globally for sustainability performance.
The business will highlight how it can help deliver real world environmental benefits for OEMs and fleets while still optimising operational costs through products, maintenance, marketing support, RFID chip monitoring, retreading and technical support.
Antonio Palummo, Senior Manager TBR – Product Development and Technical Service Giti Tire, said: “We are one of the top truck and bus OEM suppliers and fleet partners in China and The Far East, and with our range of tyres, fleet management solutions, technical support, manufacturing capabilities, delivery networks and environmental credentials we are ready to enter the European OEM market.”
“IAA Transportation 2026 marks the very first step in the realisation of our goal, and what better place to make our targets known, while reaffirming our fantastic fleet offering and replacement tyre market position, than at Europe’s largest and most significant trade fair for commercial vehicles.”
