PRINX concluded a highly successful participation at The Tire Cologne 2026, welcoming customers, distributors, industry professionals and media representatives from across Europe and international markets.
Over the three-day exhibition, the PRINX stand served as a meeting point for numerous business discussions with existing and potential partners. The company hosted customers from various European countries and international markets while also welcoming many of its German business partners, highlighting the growing presence and recognition of the PRINX brand in Europe.
A key highlight of the exhibition was the launch of the new PRINX Xelera truck tyre family, developed to meet the diverse requirements of modern commercial transport operations. The portfolio includes the Xelera EcoLine for long-haul applications, designed to maximise fuel efficiency; the Xelera EcoRoute for hybrid applications, combining regional and long-distance transport requirements; and the Xelera Route for regional road applications, offering durability, reliability and optimised performance for fleet operations.
All products within the Xelera family incorporate PRINX’s latest technological innovations, including Matrix Technology, featuring an advanced five-belt casing structure designed to enhance durability, stability and load-carrying performance. The range also benefits from InkTech Technology, which optimises sidewall design and advanced compounding performance to improve wear resistance, fuel efficiency and overall tyre life, as well as XChip Technology, a smart tyre platform offering fleets live data on critical parameters such as tyre pressure, temperature, load, mileage and even tyre tread depth.
Visitors had the opportunity to learn more about the technologies behind the new products, explore their benefits for fleet operations and discuss future business opportunities with the PRINX team and technical experts.
In addition to the product launch, PRINX hosted an international conference featuring presentations from company leadership, product management and research and development specialists. The sessions provided valuable insights into the company’s technological capabilities, global R&D network and long-term development strategy for the European market.
The successful exhibition was followed by the exclusive PRINX Launch Night at KölnSKY, where customers, distributors, media representatives and business partners gathered for an evening dedicated to the future of the PRINX brand. During the event, PRINX officially unveiled the new Xelera EcoLine series and presented its vision for the next generation of commercial vehicle tyre solutions.
“The Tire Cologne 2026 provided an excellent platform to connect with our customers and partners from across Europe and beyond,” said Leon Li, General Manager Europe and International Sales at PRINX. “The positive feedback we received for our new products and the strong interest in the PRINX brand confirm that we are moving in the right direction and strengthening our position in the European market.”
Cristian Tudor, Product Manager Europe, added: “The launch of the Xelera product family demonstrates our commitment to combining innovation, performance and efficiency. We are focused on delivering products that create real value for fleets and transport operators while meeting the demands of modern mobility.”
Ari Salah, Marketing Manager Europe at PRINX Chengshan Tire Europe GmbH, commented: “We were delighted to welcome so many customers, partners and media representatives to both our stand and our evening event. The strong engagement throughout the exhibition and the positive response to the PRINX brand made this year’s Tire Cologne a great success for our entire team.”
The company would like to thank all customers, distributors, German and international partners, media representatives and visitors who contributed to the success of The Tire Cologne 2026.
