First Line Ltd has strengthened its leadership team with the appointment of Lewis Wykes as UK Sales Manager.
Wykes joins the aftermarket supplier with 22 years of automotive aftermarket experience, gained through a variety of senior sales and account management positions. Throughout his career, he has been responsible for developing national sales strategies, managing key customer relationships and leading high-performing teams to deliver sustainable growth.
In his new role, Wykes will lead First Line’s UK sales function, working closely with customers and internal teams to further strengthen partnerships, identify new opportunities and support the company’s continued growth ambitions.
Commenting on his appointment, Wykes said: “I’m proud to be joining such a well-respected company as First Line at such an exciting time for the business. The company has a fantastic reputation for product quality, service and innovation, and I’m looking forward to working with both the talented team and our customers to build on these strong foundations and deliver continued success.
“The opportunity to lead and develop the UK sales function is incredibly motivating. My focus will be on building strong relationships across our customer base, supporting the sales team and implementing strategies that deliver measurable growth.”
Welcoming Wykes to the business, Dan Joyner, Managing Director at First Line Ltd., said: “We are delighted to welcome Lewis to First Line. He brings a wealth of automotive aftermarket experience, with 22 years spent working across the sector, alongside a proven track record in sales leadership and a customer-focused approach that aligns perfectly with our values.”
“As we continue to invest in our people, products and customer relationships, Lewis’ expertise will play an important role in helping us achieve our growth objectives and further strengthen our position in the market.”
