Dunlop Tyre Europe GmbH has entered a new three-year partnership with Fanatec, one of the world’s leading brands in the sim racing segment. A globally established brand, Fanatec is an Official Partner of Formula 1 and part of the Corsair Group. Fanatec stands for high-quality sim racing equipment used by both ambitious sim racing enthusiasts and professional esports competitors.
Since September 2025, DUNLOP has been firmly established in the world of digital motorsport as an Official Partner of Gran Turismo, the racing game franchise for PlayStation from Polyphony Digital and Sony Interactive Entertainment. The highly realistic motorsport simulation is a key platform for DUNLOP to bring performance and motorsport DNA to life in the virtual world. Building on this strong position, the strategic collaboration with Fanatec is a natural progression: while Gran Turismo delivers authentic cars, circuits and racing scenarios in a virtual environment, Fanatec provides the premium sim racing hardware to create an immersive driving experience.
“As an Official Partner of Gran Turismo, it was clear to us that collaborating with Fanatec is the next logical step. Together, we are creating a platform where motorsport can be experienced at every level – digital, virtual and real,” explains Dennis Wilstermann, Marketing Manager of Dunlop Tyre Europe GmbH.
A central element of the partnership is to make motorsport more tangible for audiences. To achieve this, Fanatec sim racing setups will be fully integrated into trade shows and events, starting with Tire Cologne 2026 (9 – 11 June), inviting visitors to take a seat in the virtual cockpit and experience racing first-hand.
The partnership focuses on bringing different target groups together and strengthening the connection between the motorsport and sim racing communities. With this collaboration, DUNLOP reinforces its ambition to evolve motorsport not only technologically, but also emotionally and in line with modern audiences.
