Kumho Tire will participate in The Tire Cologne 2026 (TTC), the world’s leading tyre exhibition, to be held in Cologne, Germany, from June 9th to 11th. At the event, the company will present a portfolio of key products, including summer, winter, all-season, and truck and bus tyres. Visit Hall: 6.0 / Stand: B030 C039 to find out more.
TTC is widely recognised as the largest and most prestigious global exhibition dedicated to the tyre industry, attracting major manufacturers from around the world. Under the theme “Innovation to Build the Future,” Kumho Tire will introduce its latest technological advancements and intelligent solutions tailored to future mobility. Through this showcase, the company aims to demonstrate its technological excellence in delivering optimal stability and superior performance across diverse driving conditions.
Among the featured products are summer tyres such as the ECSTA SPORT S, ECSTA SPORT, and ECSTA HS52, as well as the winter tyre WinterCRAFT WP52+. Notably, the ECSTA SPORT S and ECSTA SPORT are ultra-high-performance tyres engineered to maximise the capabilities of high-powered vehicles, and they continue to gain strong traction in the European market. The WinterCRAFT WP52+, developed specifically for European driving conditions, recently ranked third out of 51 entries from global brands in the 2025 winter tyre test conducted by Auto Bild, one of Europe’s most authoritative automotive publications, earning an “Exemplary” rating.
Kumho Tire will also display key products from its export brand MARSHAL, including the MU12, MH15, and MH22. The MU12, in particular, is a high-performance tyre designed to deliver stable handling, outstanding grip, and excellent braking and cornering performance, even at high speeds. Backed by Kumho Tire’s advanced technology and strong quality competitiveness, MARSHAL is steadily strengthening its position in the global market as a brand that combines performance with value.
In addition, the company will showcase a range of key products such as the SOLUS HA32, WinterCRAFT ICE WI32, WI52 and PorTran 4S CX11, alongside future-oriented concept tyres including the Volume and Origami. Kumho Tire plans to invite key European customers to the exhibition and hold business meetings to explore new partnership opportunities. By these means, the company aims to communicate its future vision, deepen customer engagement, and expand its global business footprint.
“This exhibition presents a valuable opportunity to showcase our key products at the world’s largest tyre event,” said Tony Gangseung Lee, Head of Europe at Kumho Tire. “We will leverage this platform to reinforce our position as a sustainable, future-oriented smart mobility partner and accelerate our transformation into a global premium brand.”
Last year, Kumho Tire achieved record-high sales of 3.2 Billion EUR, with the European market playing a pivotal role by recording an average annual growth rate of over 20%. This strong performance has been driven in large part by the company’s R&D strategy tailored specifically to European market needs. Recently, Kumho Tire further demonstrated its world-class technological capabilities by achieving outstanding results in tyre performance tests conducted by leading German automotive bodies such as ADAC and Auto Bild.
