MAXAM Tire is pleased to announce the appointment of Chris Rhoades as Zone Sales Director – North, further strengthening the company’s commitment to growth, customer support and leadership in the specialty tyre aftermarket. Chris brings more than 25 years of international experience and a distinguished track record in the tyre industry. A respected industry voice, he has been elected to serve two terms on the Tire Industry Association (TIA) Board of Directors, reflecting his leadership and commitment to advancing the industry.
In his most recent role at BKT Tires, Chris was responsible for driving strategic growth across highly technical and competitive OTR markets. His expertise includes aligning regional execution with global strategy, leading cross-functional teams, and consistently delivering measurable revenue growth.
“We are excited to welcome Chris to the MAXAM team,” said Jimmy McDonnell, Vice President of Sales and Marketing for MAXAM Tire. Chris brings deep industry knowledge, proven leadership, and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships, and expend the MAXAM brand across the market.”
In his new role, Chris will lead sales efforts across the Northern region, working closely with customers and partners to deliver performance, service and support that define the MAXAM Tire brand.
