Nexen Tire has launched in the Italian market the “Buy NEXEN TIRE and win” competition, once again promoting its products during the seasonal change period while highlighting its long-standing partnership with Juventus FC.
The initiative aims to boost sales of summer and all-season products and will allow customers who purchase Nexen Tire products on promotion from participating retailers to enter a competition featuring “instant win” prizes. Final prizes and a grand prize are also planned for customers purchasing a set of tires from promotional models with rims of 18” or larger.
A total of 77 prizes will be available throughout the promotional period, consisting of digital gift cards. Each prize has a value of €100 and will be awarded through an “instant win” mechanism: participants will immediately find out whether they have won via an on-screen notification. To participate, it is necessary to purchase a “set of tyres,” meaning four tyres of any size. Purchases of 18” or larger will also be eligible for the final draw.
The competition will end on 30/06/2026 and will conclude with the final prize draw and grand prize draw, which will take place by 30/09/2026. The grand prize consists of the opportunity to attend a “VIP football match” hosted at home by Juventus. Additionally, six winners will be drawn for other final prizes, consisting of three official Juventus signed jerseys and three iPads (128 GB).
