Tractamotors Tyres Group (TMTG), a leading tyre distributor and proud member of the ETEL Group, announced its new executive appointments, effective immediately. This leadership framework is designed to enhance agility, sharpen commercial focus, and drive the company’s 3-year strategic plan amid evolving industry challenges, including competitive pressures, supply chain complexities, regulatory demands, and inflationary costs.
The restructured team emphasises our expertise and market strategy, ensuring seamless operations across Ireland while fostering collaboration with ETEL Group entities.
New Executive Team Appointments
Sean Cusack – Managing Director, TMTG: With over 42 years of dedicated service since joining in 1983, Sean has been promoted to lead the Group as Managing Director. He oversees overall operations and spearheads strategy implementation. Sean’s deep institutional knowledge and proven track record position him perfectly to guide TMTG through its next growth phase with continuity and vision.
Derek Hill – Managing Director, Tyre Call (NI): A cornerstone of our Northern Ireland operations since joining in 1993, Derek’s well-deserved promotion focuses him on driving our strategy across the region. Having successfully built Tyre Call (NI) into the standout business it is today, Derek’s hands-on expertise and market familiarity will continue to strengthen our competitive edge and fuel sustained growth.
Corrie Beggs – Commercial Director, TMTG: Since launching his tyre industry career with Tyre Call (NI) in 2014, Corrie brings fresh energy and sharp commercial acumen to his new pivotal role. He will drive group-wide commercial and market strategies in high-growth tyre segments and newly introduced products and services. Corrie’s enthusiasm and proven expertise will ensure a consistent, compelling market offering for our customers across Ireland.
These appointments complement existing roles and structure across the ETEL Group, promoting focused accountability, and positions TMTG for scalable growth.
A Message from TMTG Leadership
“Our new executive team is built for the realities of our industry—delivering resilience, innovation, and customer excellence. Together, we’ll navigate challenges and seize opportunities to strengthen TMTG’s leadership in tyre distribution across Ireland.” – Stephen Parker, Chairman, TMTG
