Halfords has announced the appointment of Sarah Haywood as Chief Information Officer, effective Monday 3 November 2025.
Sarah joins Halfords with over 25 years of technology leadership experience across some of the world’s leading consumer brands, including Mondelēz International, Kraft Foods, and Cadbury Schweppes. Most recently, she served as Global CIO at the Carlsberg Group, where she led a major transformation of the company’s digital and technology infrastructure, creating platforms that strengthened connections with employees, customers, and consumers around the world.
She succeeds Adam Gerrard, who will leave the business at the end of October.
Commenting on the appointment, Henry Birch, CEO of Halfords, said: “We’re delighted to welcome Sarah to Halfords. Her deep experience in transforming technology capabilities across complex global organisations will be invaluable as we continue develop our systems to deliver a better experience for our customers and colleagues, and to prepare the business for future growth.”
Sarah Haywood added: “Halfords is a fantastic business with a unique position in the UK market providing retail and services across motoring, cycling and leisure. Over the coming years digital transformation will play a key role in shaping the future of the business and I am very excited about being part of that journey.”
