Prometeon Tyre Group UK & Ireland is celebrating after being named ‘Tyre Manufacturer of the Year’ at the 2025 National Tyre Distributors Association (NTDA) Annual Dinner and Awards, held on 9th October in Milton Keynes.
The award widely regarded as the most prestigious accolade in the UK tyre industry recognises Prometeon’s exceptional progress, innovation, and commitment to sustainability since entering the UK market in 2018.
From being a relatively unknown name just seven years ago, Prometeon has rapidly established itself as a major force in the commercial tyre sector, gaining double digit market share of the UK truck tyre sector and partnering with some of the country’s most respected fleet and transport operators.
The judges commended Prometeon’s focus on innovation, product reliability, and sustainability, underpinned by strong customer relationships and a high-performance culture. The company’s UK-based SuperTruck network, launched in 2023, has strengthened national coverage and support for fleets, while its Pro Retread lifecycle solution helps operators reduce environmental impact and total cost of ownership.
Steve Tift, Managing Director of Prometeon Tyre Group UK & Ireland, said: “Winning the Tyre Manufacturer of the Year Award is a huge honour and an incredible moment for everyone at Prometeon. To be recognised by the NTDA – and by our peers in the industry – is a testament to the passion, expertise and dedication of our people.
“From being virtually unknown in the UK to now standing shoulder to shoulder with the industry’s biggest names, this award shows how far we’ve come. Our focus has always been on our customers, our people, and doing things the right way – and that’s what drives our continued success,” he added.
Prometeon is the only tyre manufacturer globally dedicated exclusively to the industrial segment covering the transport of goods and people, agriculture, and off-the-road sectors. With more than 8,000 employees across 25 countries, four R&D centres worldwide, and a strong focus on people, performance, and sustainability, Prometeon continues to lead the way in building a smarter, more responsible future for mobility.
In addition to its win, Prometeon was also shortlisted for the Environmental & Sustainable Solution of the Year Award, recognition of its strong progress on sustainability. The company has achieved a 35.8% reduction in greenhouse gas emissions (vs 2016), a 98% waste recovery rate, and a clear path to net-zero by 2040, all validated by a Low Risk ESG rating from Morningstar Sustainalytics.
The NTDA honour marks an important milestone in Prometeon’s journey from a challenger brand to a recognised leader in innovation, sustainability, and customer partnership across the UK tyre industry.
