Prometeon Tyre Group, a leading company in the commercial, agricultural and OTR tyre sectors, has announced two key appointments within its UK team as the company continues to expand and reinforce its market presence.
These strategic moves demonstrate Prometeon’s commitment to strengthening its support for customers and enhancing partnerships across the UK and Ireland.
The new appointments are:
- Emma Hawley – Chief Financial Officer (CFO), UK & Eire
- Darren Heywood – National Account Manager
With these appointments, Prometeon further bolsters its leadership and sales teams, bringing extensive industry experience and deep knowledge of the UK tyre market.
Emma Hawley brings a remarkable journey within Prometeon, having been with the company for eight years. Starting as a part-time senior credit controller, she has steadily risen through the ranks to her new position as CFO. Her background in finance, combined with a deep understanding of Prometeon’s business model, makes her well-positioned to drive the company’s commercial strategy. Emma’s promotion also marks an important step in diversifying the senior leadership team.
“I’ve always felt valued and supported at Prometeon, and I’m looking forward to contributing further to the company’s outstanding performance,” Emma commented.
A significant milestone is Emma’s simultaneous appointment as a company director. She is currently the only female director in Prometeon’s UK leadership, bringing diversity and a fresh perspective to the senior management team.
“Being appointed as a director is a great opportunity,” said Emma. “It’s a testament to the company’s belief in my abilities and the value I can bring to the organisation at a strategic level.”
Darren Heywood steps into the role of National Account Manager after eight years as a regional BDM. His track record of success in the Southwest positions him perfectly to manage national fleet accounts and develop new business opportunities.
“Prometeon is like family to me, and I’m excited to take on this new challenge,” Darren said. “I’ll be focusing on expanding our national accounts and building strong partnerships with fleet operators across the country.”
New structure for national accounts
The Prometeon National Accounts department specialises in managing large or complex fleets with multiple touchpoints across the country. With the addition of Darren to the national accounts team, Prometeon can expand on its offering and strengthen its field presence, fulfilling the unique tyre management needs of customers by organising nationwide solutions.
“My role in the National Accounts team is all about building and maintaining that crucial three-way relationship—between Prometeon, the tyre dealers, and the end customer,” explains Darren. “The National Accounts team is focused on delivering tailored tyre solutions to major fleet operators, ensuring they have the right products, support, and performance insights to maximise efficiency. This year, our priority is strengthening partnerships, optimising service levels, and driving innovation in tyre management to help customers reduce costs and improve sustainability.”
Commenting on the new appointments, Steve Tift, Managing Director of Prometeon Tyre Group UK, said: “These appointments reflect our commitment to recognising talent and investing in our team. Emma and Darren both bring significant expertise, and their contributions will be instrumental in driving Prometeon’s continued success in the UK market.”
The appointments come at an exciting time for Prometeon as the company continues to expand its portfolio and enhance its premium tyre offerings, following the recent launch of its own-branded Serie 02 tyres.
