Eden Tyres & Servicing has announced a significant partnership with leading charity Breast Cancer Now, aimed at supporting life-changing research and crucial support services for those affected by breast cancer. This collaboration underscores Eden Tyres’ commitment to making a meaningful impact in the fight against breast cancer.
As part of this partnership, Eden Tyres will donate £2 to Breast Cancer Now for every tyre sold from the Radar Tyre range throughout 2025, with a minimum expected donation of £30,000. These funds will contribute directly to Breast Cancer Now’s efforts to advance research and provide essential support to individuals affected by breast cancer across the UK.
Breast Cancer Now is the UK’s largest breast cancer charity, dedicated to supporting those affected by this prevalent disease through pioneering research and vital support services. With breast cancer being the most common cancer in the UK, impacting thousands of lives annually, the need for continued support and awareness is more critical than ever.
Jessica Armitage, Head of Corporate Partnerships at Breast Cancer Now, expressed gratitude for the partnership, stating, “We are so thrilled to be partnering with Eden Tyres this year for what promises to be an exciting and dynamic partnership that enables us to help even more people affected by breast cancer.
“A woman is diagnosed with breast cancer every 10 minutes and a man every day in the UK. And if nothing is done to change this, by 2040, a woman will face being diagnosed with breast cancer every 8 minutes.
“We are hugely grateful to Eden Tyres for their commitment to both raising vital funds that enable us to continue to be there for anyone affected by this devastating disease, and to helping us raise awareness of breast health information among their customers.”
In addition to financial contributions, Eden Tyres is committed to raising awareness of Breast Cancer Now’s vital breast health messaging among its customers. Through various engagement activities and events planned throughout the year, Eden Tyres aims to foster a community-driven approach to supporting Breast Cancer Now’s mission.
Matt Eden, Managing Director at Eden Tyres & Servicing, commented, “Breast Cancer is a cause that’s very close to our hearts. In 2018, we partnered with Radar tyres to raise funds for the US charity, The Breast Cancer Research Foundation. After six years, we’ve raised over £150,000 and made to decision to support a charity closer to home, leading us to Breast Cancer Now, the UK’s largest breast cancer charity.”
This partnership marks a pivotal moment for Eden Tyres & Servicing as they continue their legacy of corporate social responsibility and community support. By engaging both their team and customers in fundraising initiatives, including events like Breast Cancer Now’s Pink Ribbon Walk and The Great North Run, Eden Tyres is poised to make a significant impact in helping everyone affected by breast cancer.
For further information on Eden Tyres & Servicing’s partnership with Breast Cancer Now and upcoming fundraising activities, please visit edentyres.com
