NEXEN TIRE, a global tyre industry leader, has unveiled a new plan to fortify its organisational structure by assigning new members in key-positions. The company has selected next-generation leaders who have delivered results in key business areas such as sales, production, and research and development.
As part of this transformation, the company has appointed JOHN BOSCO (HYEON SUK) KIM as its new CEO. He has extensive expertise in sales and achieved outstanding results by leading sales and marketing efforts in Korea, the Asia-Pacific region, and Europe since joining the company in 1990.
Other changes in key positions within the global sales department:
DC (DAE CHOONG) KIM, former Vice President of Europe Sales & Marketing, has been appointed as the new Executive Vice President of Global Sales overseeing both original equipment and replacement business.
JEFF (JAE HOON) ROH, former Vice President of OE Overseas Sales, has been appointed as new Vice President of Europe Sales & Marketing. He will focus on leading the European Headquarters office and driving strategic decisions for the region.
PETER GULOW, Vice President of Europe Central & East, will continue leading the markets in Central and Eastern Europe at his current position.
The recent appointments aim to promote the company’s sustainable growth in the global tyre industry by enhancing its competitiveness and agility.




