Chnbrand, China’s authoritative brand rating agency, under the guidance of the Ministry of Industry and Information Technology, has released the 2023 China Brand Power Index SM (C-BPI®) Brand Ranking and Analysis Report.
Triangle Tyre is ranked again among the top Auto Tire Brand Ranking List in China. Since the index was released in 2011, Triangle Tyre has often been on the list reflecting consumers’ consolidated trust and recognition in the brand.
China Brand Power Index is the first brand value evaluation system adopted in China, it is included in the brand policy system of the Ministry of Industry and Information Technology (MIIT) and supported by MIIT’s special funds.
C-BPI is designed to publish the survey results of Brand Power based on popularity and loyalty in relevant industries every year, in order for the industry to improve itself and increase the brand power.
The survey is based on two main indicators: brand evaluation and brand relationship. C-BPI brand evaluation indicators include: consumers’ first mention rate, unrecognised recognition rate, prompted recognition rate. The indicators of brand relationship are: brand association, brand loyalty, brand preference.
Triangle Tyre aims at becoming a top-of-mind brand all over the world, among consumers that are searching for premium quality tyres at a very competitive price.
