European premium tyre manufacturer Vredestein participated in the first Independent Tyre Dealer Conference hosted at the end of November by Traxx Tyres, a leading wholesaler which has just added Vredestein’s award-winning products to its offering.
At the event, independent tyre dealers, garage and MOT centres in attendance had the opportunity to be introduced to the prestigious tyre brand and discuss the ever-growing importance of the all-season tyre segment in the UK (as well as in Europe), together with Vredestein’s impressive credentials and history in the industry.
“Our presence at the conference served two main objectives,” says Vredestein UK Country Manager Karl Naylor. “On one hand, it gave us the chance to remind independent garages and dealers that the all-season tyre sector is consistently and rapidly increasing, with a 23.8% growth in the passenger car sub-segment (Oct YoY); even more impressively is the increase in demand in the SUV (45.7%) and van range (134.3%). On the other, we acknowledged the important function fulfilled by wholesalers like Traxx Tyres: efficient distribution of our products, especially the bigger size UHP and UUHP car and SUV tyres which may be not readily held in stock by retailers, broadens accessibility to Vredestein’s premium range.”
Vredestein boasts the widest all-season portfolio on the UK market and a leading position in the UHP/UUHP segment; its considerable expertise has earned the brand international accolades in every sector of the tyre market.
