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RoadX Tyre and West Ham United Football Club

RoadX Tyre is proud to announce its partnership with West Ham United Football Club (WHUFC) as the club’s Official Tyre Partner. The two will challenge the road ahead from 2020 to 2022.

West Ham United Football Club is a traditional football club with a long glorious history. Founded in 1895, the team won a total of three FA Cup titles and a European Cup Winners Cup and has been hailed as “The Academy of Football”. The team has sent many talented young men to play in national teams. It is a veritable “star factory” and has been popular and well-known club for many years.

On the other hand, RoadX is a new tyre brand successfully launching globally at the end of 2019. The brand focuses on providing comfortable and durable high-performance tyres and is backed with the highest level of testing, manufacturing, and R&D capabilities in the world. This new, strong alliance between the two parties will be dedicated to promoting two of the best “star factories” in the world!

West Ham United’s Chief Commercial Officer, Karim Virani said: “We’re really pleased to start our partnership with RoadX Tyres and look forward to working with them as they grow in their market. With RoadX Tyres being part of the Sailun Group in China, it is an absolute honour and privilege to be associated with such a prestigious and highly recognised organisation.”

Janis Amolins, RoadX Tyre’s Sales Director for Europe, stated, “This is an exciting prospect for us. As a new brand in the market, we wanted to partner with a team that is in the biggest league in the world and has one of the biggest fanbases out there. We are thrilled to partner with West Ham United for the next two years and look forward to engaging with their fans around the globe.”