Nexen Tire, a global tyre manufacturer, revealed today its campaign visuals, developed in collaboration with the Haitian-American artist Kervin Brisseaux.
At the core of Nexen Tire‘s recent brand evolution lies its slogan “We got you”, encompassing three brand pillars: trendy, innovative, and caring. Nexen Tire is affirming a significant milestone to establish itself as a trendy and innovative brand within the European market by working closely with an artist whose illustration style incorporates influences from fashion, music, and other facets of pop culture.
This new campaign introduced two creative artworks that represent the brand’s unique selling proposition. Nexen Tire worked hand in hand with the renowned creative agency Saint Elmo’s, recognised for its extensive expertise in brand, design, campaigning, and content creation, to deliver the message in a clear and effective way while keeping the artwork as appealing as possible.
Looking into the campaign visuals, the animals show confidence and pride, while the background colors show Nexen Tire’s brand elements and their seasonal environment. The messages on the brand visual saying, “future rider, ready for all” convey Nexen Tire’s self-image as an innovative brand that pushes boundaries. “Collaborating with Nexen Tire has been an incredible experience. We share a common vision of creating campaigns that are trendsetting and innovative, and it has been a pleasure to bring Kervin Brisseaux’s artistic genius to the forefront.” stated Stefan Schütte, CCO of Saint Elmo’s.
“We believe that this collaboration with Kervin Brisseaux and Saint Elmo’s will propel Nexen Tire to new heights, positioning our brand as both trendy and premium in the minds of consumers.” said DC Kim, Vice President of Europe Sales & Marketing for Nexen Tire Europe, also shared his excitement. “Nexen Tire is brave to be different and takes the lead in this new journey. By using compelling imagery and engaging people in discussion, we aim to stand out from the crowd and introduce broader audience to Nexen Tire and its products in an extraordinary way.”
Looking ahead, Nexen Tire is expected to expand its content series to other areas of marketing communications. The campaign will extend to both online and offline platforms, encompassing dynamic advertisements and engaging events that aim to captivate the imagination of consumers across Europe.
