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New Campaign Emphasises Quality, Safety and Value for Money of Point S Tyres Range

Point S, the world’s leading independent tyre dealer and car maintenance network, is emphasising the quality and versatility of its private label brand of Point S Tyres across 2024 as part of a brand-new omnichannel communications campaign.

Point S’s exclusive tyre range, which is manufactured in Europe and covers passenger cars, SUVs, and light trucks, includes three product lines – Point S Summer, Point S Winter, and Point S 4 Seasons. The campaign will be led by a series of video content aimed at promoting the benefits of the product portfolio.

The first video of the campaign was filmed by Blue Max Media and Oozbo – specialist agencies with extensive experience of working with world-renowned brands. The video has been produced to highlight the range’s variety, reliability, rolling resistance, braking performance, and handling performance in dry, wet, and snowy conditions.

Independent technical testing organisation, TÜV SÜD Product Service, conducted tests on the Point S Summer and the Point S Winter tyres. Benchmarking the products against a budget tyre, two competing Tier 2 brand tyres, and a premium tyre, the tests assessed key aspects of both tyres’ performance, safety and efficiency. Both tyres performed better than the budget and Tier 2 products, and were comparable to the premium product in a number of test criteria.

Point S International CEO, Fabien Bouquet, said: “Our private label brand, Point S Tyres, offers motorists the right solution for every driving environment, and our brand-new video encapsulates this. Whatever the weather or the driving conditions, we are committed to providing products that are increasingly safe, comfortable, economical, and high quality. With Point S Tyres, drivers do not have to choose between price and safety.”

International Private Label Product Manager at Point S Development, Emilie Faure, said: “The tests conducted by TÜV SÜD Product Service have proven the performance and safety of Point S Tyres. Having access to third-party test data is a clear reflection of the quality of the product lines and proves that we are giving drivers the option of a safe and affordable tyre that operates at a high level of performance.”