GT Radial took centre stage as a main sponsor at the recent Land Rover Kitesurf World Cup 2021 event in Sylt, Germany, having been involved with the prestigious sporting event in 2019 in the same capacity.
Taking place across August 17 – 22 at the infamous North Sea island windsurfing resort, the competition received extensive coverage in national TV, radio and print media and achieved global social media reach.
Branding was carried across boards, clothing and official media backdrops and this year’s competition, as in 2019, saw GT Radial host a series of popular customer events and an onsite lottery promotion.
The Land Rover Kitesurf World Cup attracted over 45 professional male and female athletes.
Matthias Neumann, CEO, ACT AGENCY GmbH, said: “The Land Rover Kitesurf World Cup Sylt and GT Radial have been proving the best fit.
“The biggest event of this trend and nature sport worldwide was a tremendous success, reaching over 130 million people in media and social media, presenting most fascinating content, matching perfectly to the brand values of GT Radial, such as premium, dynamic, coolness and lifestyle.”
Stefan Brohs, Marketing Director – Europe for Giti Tire, manufacturer of GT Radial, said: “Exciting, fast moving, trustworthy, all words that describe both professional kitesurfing and the GT Radial portfolio.
“The sport is popular around Europe and its main participants and viewers are 20-45-year-old men and women who enjoy the thrill of speed and control, and this fits in with our selling demographic for the brand.
“We know from 2019 that the fans take a huge interest in the event and the coverage, especially across social media, creates a wonderful collaboration of messaging alongside high-octane entertainment.”
The Aftermath, the official write-up from the event which includes full results, can be viewed here.
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