Firestone, the iconic tyre brand, are delighted to announced that they will be back at All Points East in London, after confirming it will sponsor the event for a third time.
All roads will lead to the hugely popular London music spectacular, which will be held in Victoria Park over the August Bank Holiday weekend – Friday 27th to Monday 30th August..
It’s been four years since All Points East launched and this will be the third time that Firestone has added its considerable presence, with its high-profile Firestone Stage making a welcome return to entertain revellers. The Firestone Stage will feature some of the best up and coming talents in music and allow the audience at All Points East to experience the performances of some amazing new talents in the industry.
Included in the line-up is the 2019 winners of Firestone’s Road to the Main Stage – The Lutras, who will take to the Firestone Stage on Monday 30th August.
Ben Clements, lead singer from The Lutras said, “To hear that we can play the Firestone stage at All Points East this year is such a big deal for us. We can’t wait to get back playing live and are absolutely buzzing for it. We’ve waited a long time for this moment after winning Road to the Main Stage back in 2019, so thank you again Firestone for the opportunity”.
Music partnerships have become a mainstay of Firestone’s marketing activities, with All Points East representing its headline sponsorship in 2018 and 2019, allowing the brand to communicate with this vibrant audience.
And although many of them will know Firestone for its high-quality and reliable tyres, music has always been an integral part of its DNA. This dates back 90 years to when ‘The Voice of Firestone’ radio programme helped talented musicians to launch their careers.
“It will be great to be back,” said Firestone UK’s Marketing Manager Andy Mathias. “There were times during the global pandemic when we just couldn’t envisage an announcement like this, but thankfully restrictions are easing and we’ve been able to put our plans in place.
“All Points East was going to be our big announcement of 2020 until Covid-19 changed the world, so like so many other businesses and organisations, we’ve had to remain patient and demonstrate a level of flexibility and understanding. Thankfully, we’re now in a position to say that we will be a main sponsor for a third time and we couldn’t be more excited.
“We are looking forward to seeing a huge audience of music lovers at an incredible event at a brilliant setting experiencing the some great acts on the Firestone stage,including the 2019 Winners of Firestone Road to the Main Stage, The Lutras. We have always been made to feel so welcome at All Points East and we really can’t wait to get back there now.”
For more information on the line-up on the Firestone Stage at All Points East please visit https://www.allpointseastfestival.com/.
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