ENSO has announced the appointment of Dominic Clark as its new Managing Director. With decades of industry experience and a proven track record of success, he will lead the company’s continued growth in its home market and abroad.
“Dominic’s arrival comes at the perfect time to help us sustain the exceptional progress that ENSO has made to date,” said Gunnlaugur Erlendsson, Founder and CEO of ENSO. “His reputation within the sector is impeccable, having delivered sustainable growth throughout his career. Our mission at ENSO is to bring better tyres to as many vehicles as possible, as quickly as possible, and Dominic is the perfect candidate to help make that vision a reality.”
A proven CEO, entrepreneur and industry leader, Clark brings an extensive background in transformation and digital disruption. His track record as a leader and team builder, as well as an imaginative problem solver, make him an ideal fit for ENSO as it looks to scale its cutting-edge production of less polluting, longer-lasting, more efficient tyres for electric vehicles.
Having most recently served as Chief Transformation and Technology Officer at Direct Tyre Management, Clark is also the Founder and CEO of Tyres on the Drive, a company started due to his own frustration at the lack of change in the tyre industry. Having additionally worked with global brands including Michelin and BF Goodrich, his depth and breadth of knowledge will be highly valuable as ENSO enters its next growth phase.
“I am delighted to have joined ENSO at such an exciting time for the company,” said Clark. “The global tyre industry hasn’t been disrupted in such a way before. Playing a role in changing the status quo, while improving sustainability and helping ENSO to realise its full potential is a challenge which I look forward to meeting head on.”
