Continental Tyres, Premium Tyre Manufacturer, has been awarded Superbrands status for 2020/21, recognised for establishing an exceptional reputation in its field. A Superbrand is evaluated against three core factors, quality, reliability and distinction – as well as being influenced by both short and long term factors, such as the brand’s current profile, latest marketing activities and new product or service developments. Superbrands provides a holistic picture of how brands are currently perceived. The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world in over 85 countries.
The Superbrands survey process is independently run with one of the world’s leading data research companies and has been tracking the perception of a wide range of consumer brands in the UK since 2001. It follows a voting process involving 2,500 UK consumers, supplemented by an expert council comprising 30 senior industry figures.
This year’s survey evaluated a shortlist of 1,600 consumer facing business brands across 74 categories from Automotive Products to Watches. Only the most highly-regarded brands from each category are awarded Superbrand status.
Unlike many industry awards, brands do not pay or apply to be considered – in order to provide a broad review of the market and identify the strongest brands in each category, all the key players in each sector need to be voted on.
Damon Segal, Co-Founder, The Academy of Chief Marketers (Superbrands UK) comments: “We are excited to have Continental Tyres on board with us and look forward to them being part of our community of collaborative senior marketing and brand focused members.”
Tracey Mortimer, Marketing Director at Continental said; “Achieving Superbrand status for yet another year is a huge honour for Continental. We are proud of this affirmation of our core brand values in trust, excellence and passion. Continental puts safety first and this, along with our innovative approach, resonates well with consumers. We have established a rich, 150-year heritage in developing ground-breaking technology and mobility solutions. Every day our teams at Continental strive for the absolute best, pursuing innovation and creating something outstanding.”
The progress of the UK’s strongest brands has been tracked over 20 volumes of the Superbrands UK Annual. More information can be found on the Superbrands UK website: https://uk.superbrands.com/
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