The Online Tyre Catalogue (OTC), CAM’s central tyre data hub, has seen unprecedented growth in the last 12 months. The catalogue now has 600 brands and over 326,000 individual items, ranging from labelling information where applicable to product size data and visuals across all available categories of tyre that can be accessed by users anywhere in the world.
The data on OTC is stored in the Cloud and is constantly updated, cleansed, formatted and indexed to ensure only the latest information and items are available to view. This increases the efficiency of tyre wholesalers and retailers by enabling them to enhance their product data and stock management function and help deliver additional accuracy to their sales processes for the benefit of their customers, both trade and consumer. It allows subscribers to view their stock profile in a highly informed and effective way which helps when receiving orders from customers and placing orders on suppliers, minimising inaccuracies within the supply chain.
Mike Allen, managing director of CAM, says, “OTC was launched in 2011 and our collaborative approach with our customer partners has enabled CAM to provide users with access to the most accurate wide-ranging and up-to-date data on the market, which, in turn, has led to more brands seeing the benefits of adding their information to the platform.”
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